About SOFIA

It all began in 2017, just a few months after she landed in Los Angeles with nothing but big dreams and a camera in hand. She booked her first major gig shooting a gift campaign for Maybelline and Giphy—a whirlwind moment that catapulted her into the commercial world. That same year, while leading marketing at a then-small shoe company called Hey Dude, Sofia began directing and shooting their campaign imagery—from lookbooks to ad creatives. Her lens didn’t just capture products; it captured a brand identity. Paired with her strategic vision, her photography played a key role in shaping Hey Dude’s transformation into a $2.5 billion global success story.

Since then, SOFIA’s photos have graced campaigns for global brands and helped drive millions in revenue. Her secret? She doesn’t just take beautiful pictures—she creates images that convert. With over a decade of experience in marketing, she understands how visuals impact behavior. Every shot is crafted with ROI in mind.

But her story doesn’t stop in LA. At the end of 2023, SOFIA returned to Asia and now splits her time between Thailand, Bali, and Dubai—bringing her globally inspired, conversion-driven photography to clients across the world.

Born in Southern Thailand, SOFIA has lived in seven countries and explored the corners of Asia, Europe, North America, and Latin America. Her photography is deeply influenced by the cultures, colors, and characters she’s encountered along the way. Whether she’s capturing a beauty campaign, a fashion label, a lifestyle brand, or luxury resort, SOFIA knows how to craft visuals that not only tell a story—but sell one too.

SOFIA can be reached via email at sofia.supichaya@gmail.com, on Instagram, WhatsApp, or by filling out the contact form below.

Follow along to see some of her recent work and BTS @shotbysofia.